Bharat Taxi Logo and Tagline Contest 2025 : The Government of India, through its digital citizen engagement platform MyGov, proudly announces the Bharat Taxi Logo and Tagline Contest 2025. This nationwide design challenge invites creative minds to contribute to India’s next-generation public transport identity under the upcoming Bharat Taxi Scheme. Participants are encouraged to submit innovative and culturally resonant logos and impactful taglines that capture the spirit of accessible, affordable, and efficient transport for all.
What is the Bharat Taxi Initiative?
The Bharat Taxi Scheme is a government-driven mobility mission aimed at modernizing public transport by introducing electric and low-emission taxis under a centralized ecosystem. Designed to benefit urban and rural commuters alike, this initiative will integrate app-based services, smart fare systems, and citizen-centric operations—making transport greener, safer, and smarter.
Contest Objectives and Strategic Vision
The Logo and Tagline Contest for Bharat Taxi seeks to:
- Design a compelling visual identity for the Bharat Taxi brand.
- Create a memorable and meaningful tagline that reflects mobility, inclusivity, and sustainability.
- Involve citizens directly in national branding to foster a sense of ownership and pride.
Eligibility and Submission Guidelines
The contest is open to all Indian citizens, including students, professionals, artists, and design enthusiasts. There is no entry fee, and participants can submit both logo and tagline, or either individually.
Submission Window
| Event | Date |
|---|---|
| Contest Launch | August 5, 2025 |
| Last Date to Apply | August 31, 2025 |
| Platform | MyGov Bharat Taxi Contest |
Submission Format
Logo Guidelines
- File Types: PNG, JPEG, or SVG (Max Size: 10MB)
- Resolution: Minimum 300 DPI
- Format: Should be scalable and recognizable in color and monochrome
- Theme: Mobility, sustainability, technology, accessibility
Tagline Guidelines
- Word Limit: Maximum 10 words
- Language: English or Hindi
- Should reflect the values of efficiency, eco-friendliness, and inclusivity
Evaluation Criteria
Entries will be judged by a panel of experts from the Ministry of Road Transport and Highways, MyGov, and design institutions.
Logo Judging Parameters
- Originality and uniqueness
- Visual clarity and adaptability
- Symbolism and relevance to transportation
Tagline Judging Parameters
- Simplicity and memorability
- Emotional and cultural resonance
- Clarity of message and theme alignment
Rewards and Recognition
| Category | Award |
|---|---|
| Best Logo Design | ₹1,00,000 + certificate |
| Best Tagline | ₹50,000 + certificate |
| Top 5 Finalists | Featured on MyGov + Memento |
Winning entries will become the official identity of Bharat Taxi, used across digital, print, and vehicle branding nationwide.
Creative Direction and Design Inspiration
Participants may consider the following themes and symbols:
- National Colors: Tricolor integration in the logo for patriotic appeal
- Eco Symbols: Leaves, electric plug, or globe to signify sustainability
- Transport Icons: Wheels, taxis, maps, or roads to signify connectivity
- People-centric Design: Elements representing inclusiveness and unity
Sample Conceptual Ideas
- Logo Idea: A green wheel encircling a map of India, merged with a digital pin symbol and a charging cable—depicting movement, location, and e-mobility.
- Tagline Examples:
- “Driven by India, Powered by Future”
- “Smart Rides for Every Indian”
- “Green Miles, Bright Smiles”
- “Seamless Travel, Sustainable Nation”
Terms and Conditions
- Submissions must be original and not plagiarized.
- The Government of India reserves all rights to modify or adapt winning entries.
- Multiple entries are allowed.
- Use of copyrighted or third-party imagery will lead to disqualification.
- Participants must agree to all terms on the official portal.
of India’s Transport Future
The Bharat Taxi Logo and Tagline Contest 2025 is more than a design competition—it is a chance to leave a lasting mark on India’s mobility revolution. As we transition toward a greener and more inclusive transport model, your creativity can define the identity that millions will recognize and rely on.
Let’s build the brand that moves India forward.
Frequently Asked Questions (FAQs)
Can I submit just the logo or only the tagline?
Yes, submissions can be made for either or both categories.
Are group entries allowed?
Only individual submissions are accepted.
What tools can I use for logo design?
Participants may use any graphic design tool or illustration software. Hand-drawn designs must be scanned in high resolution.
Can minors participate?
Yes, provided the entry is submitted under parental/guardian consent.
